"who says fashion can't be kind to the planet?"

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WHO WE ARE

#WeAreGREENIES! 

We are a passionate community of eco-conscious enthusiasts committed to promoting sustainable living through environmentally friendly fashion habits.

GREENIES' CLOSET is an eco-platform for preloved fashion consignment, striving for a breakthrough in circular fashion in Hong Kong and aiming for a zero-production business model to maximize positive environmental and social impact.

OUR WORK

ONE STOP CONSIGNMENT

GREENIES offers an easy-to-book, convenient home pick-up consignment service, removing TIME—the biggest barrier to sustainable fashion for busy Hong Kongers. We don't mind going the extra miles to get more to join us as GREENIES! We handle the rest: from logistics, quality inspection, and itemization to pricing, storage, and display in-store. Just wash your clothes and have them ready—we’ll take care of everything else.

Consign with us and give your idling items a second chance to be loved!

NOVEL SHOPPING EXPERIENCE

Despite the rise of online shopping, GREENIES continues to value the in-store experience, believing that reducing waste starts with ensuring customers leave with items they truly love and that fit perfectly. While we've now extended our carefully curated selection online for browsing convenience, we remain committed to our physical store experience—encouraging shoppers to FEEL, TOUCH, and FIT, especially when choosing preloved items. Visit us in-store to explore an ever-changing assortment of high-quality, affordable clothing from a variety of brands.

OUR MISSION

We aim to integrate a green lifestyle into everyday habits—starting with fashion. Through our circular fashion model, customers can enjoy shopping without contributing to environmental harm or unethical manufacturing practices, such as labour exploitation.

We focus on:

  • Encouraging sustainable fashion choices
  • Increasing clothing utilization
  • Reducing pollution and textile waste
  • Supporting the shift toward a circular economy

THE REASONs BEHIND

The fashion industry is among the world's most polluting sectors, with Hong Kong alone generating an average of 392 tonnes of textile waste daily, according to the Environmental Protection Department (EPD). While purchasing just one preloved garment can cut its carbon and water footprint by approximately 82%. It's therefore essential to promote the "Rs" of circular fashion: Reducing, Repairing, Rental, and Resale. While recycling ideally represents a last resort, when no other alternatives for re-use, repair, and adaptation are available.

At GREENIES, we believe sustainable living isn't about perfection but progress—because small actions can lead to meaningful change.